As you know, the Society recently launched a digital ad campaign with the tagline, “Real experts. Real results,” to promote the professionalism and dependability CPAs bring to the table. Already, several Massachusetts firms have used the campaign for their own branding, and we hope you will join. Here are five simple ways to promote your business using the campaign!

1) Visit mscpaonline.org/taxtoolkit to view and download all the videos, images and suggested language available. Download the “MSCPA Real Experts Real Results Social Content” spreadsheet that offers suggested posts for social media.

2) Post one of the three provided videos on your company’s Facebook page. You’ll be able to track views, likes and shares on your page, as well as drive people to your website.

3) Post one of the images we’ve provided on your personal or company Twitter feed along with its accompanying text. Castro, Thresher & Oliveira, PC used the “Tile 2: Keeping your finances up to date” image on their Twitter feed!

4) On your personal LinkedIn page, post this infographic to help bring in new business. You never know who in your network is looking for help managing their personal or business finances.

5) Remember that during tax season, everyone is concerned about getting the best possible return. Tap into that feeling by posting “Tile 5: Don’t leave money on the table” image on all of your social media platforms.