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CEO MESSAGE

Dear Hannah,

As you know, the Society recently launched a digital ad campaign with the tagline, “Real experts. Real results,” to promote the professionalism and dependability CPAs bring to the table. Already, several Massachusetts firms have used the campaign for their own branding, and we hope you will join. Here are five simple ways to promote your business using the campaign!

1) Visit
mscpaonline.org/taxtoolkit to view and download all the videos, images and suggested language available. Download the “MSCPA Real Experts Real Results Social Content” spreadsheet that offers suggested posts for social media.

2) Post one of the three provided videos on your company’s Facebook page. You’ll be able to track views, likes and shares on your page, as well as drive people to your website.

3) Post one of the images we’ve provided on your personal or company Twitter feed along with its accompanying text. Castro, Thresher & Oliveira, PC used the “Tile 2: Keeping your finances up to date” image on their Twitter feed!

4) On your personal LinkedIn page, post this infographic to help bring in new business. You never know who in your network is looking for help managing their personal or business finances.

5) Remember that during tax season, everyone is concerned about getting the best possible return. Tap into that feeling by posting “Tile 5: Don’t leave money on the table” image on all of your social media platforms.

Have a great weekend!

Amy Pitter
MSCPA President/CEO



GET INVOLVED & GROW

MSCPA Fitness Challenge - Top 3 Teams This Week


1)
Saba, Colman & Hunt PC

2) Hague, Sahady & Co. P.C.

3) Meaden & Moore, LLP

A special thank you to Axial Benefits Group for making this challenge possible!



Outstanding Accounting Educator Award
Would you like to honor an accounting professor for his/her teaching excellence and success in motivating students? The MSCPA's Annual Outstanding Accounting Educator Award is designed to recognize full-time accounting faculty who are actively involved in the accounting profession and the Society. The winner will receive an award of $1,000 to further his/her professional development and a matching gift will be given to the college's accounting department in their honor. Deadline: April 1, 2017.



TOP STORIES


When “C” (Corp) Sounds Like “S” – Blurred Lines Between Choices of Entity Under the Nascent Trump Administration

5 Ways to Be an Indispensable Accountant in 2017


IRS Updates

NETWORKING EVENTS

Interested in Joining an IT Committee/Networking Group? The Director of IT at a local firm expressed interest in networking and forming a committee with IT peers. The committee would share best practices, discuss challenges (security, new software, changes migration to the cloud) and explore new technology. Please email Kara Kieran to learn more.



Featured Member Benefit - Sydney Dance Company (3/4 - 3/5)
Sydney Dance Company is a legendary force in Australian contemporary dance. Its performances have appeared on the great dance stages of the world, from the Sydney Opera House in Australia, to the Joyce Theatre in New York, the Grand in Shanghai and the Stanislavsky in Moscow.
To purchase tickets, click here and enter promo code: Clublink.


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